23

2018

-

07

Enhancing the Strategic Position of China's Automotive Parts Development Prospects

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As The Chinese auto market becomes mature and the development potential of the after-sales market begins to be gradually released, the position of parts business in the future development strategy of vehicle enterprises will also be enhanced accordingly, which will become one of the key areas of future market competition. Meanwhile, the upgrade of parts service will bring more new opportunities to the logistics industry.

According to the media report on In-depth Market Research and Investment Prospects of China's Auto Parts Manufacturing Industry, by the end of 2017, China's car PARC had reached 217 million, ranking first in global auto sales for eight consecutive years.

The report points out that compared with the whole vehicle supply chain, the supply chain management of spare parts is more complex, and the logistics of automobile spare parts mainly faces many kinds, long tail and high complexity difficulties.In aging requirements under the premise of continuous improvement and cost control, logistics enterprise informatization ability is important, it needs to have a large number of SKU stock capacity of enterprises and large data prediction ability, but on a global scale, the effective use of digital management in the field of spare parts management in automobile production enterprise quantity is still relatively small.Zhang Tianbing, managing partner of Deloitte China's consumer goods and retail sector, said logistics and supply chain companies with digital capabilities would play a leading role in moving the industry towards digital.

The report further stresses that the healthy development of the automotive aftermarket must be based on the intelligent upgrading of the automotive supply chain.In the future, the auto parts supply chain will have more room to play. Enterprises can realize dynamic inventory management by establishing a complete supply chain, and improve the upstream and downstream fast transportation, so as to gain higher efficiency and lower cost advantage.Zhang Tianbing said: "With the development of the new economy, auto supply chain market potential is huge, existing pain points and potential challenges will become the focus of enterprise opening."

And as emerging technologies drive changes in the car buying and after-sales service experience, the report argues that automakers need to respond and rethink how they connect with Internet consumers to meet their rising expectations for product and service experiences.For example, through the portrait of consumers' attitude, demand, behavior and customer characteristics, looking for market service opportunities after analysis, and then to the innovative development of logistics and supply chain, it is an effective upgrade path for logistics development in the future.

In addition, it is worth noting that due to the deepening dependence of the new generation of consumers on the Internet, people's mode of travel is undergoing major changes, and the sharing mode of travel and the development and popularization of new energy vehicles will have an impact on the automobile aftermarket.The Shared travel mode can promote the post-market logistics to become centralized and efficient, change the current situation of "small, scattered and chaotic" in the end market of auto parts logistics, and develop towards standardization and standardization.Although new energy vehicles as a new industry to a certain extent change the current automotive logistics industry competition pattern, but the battery transport, recycling and storage also put forward new requirements for the logistics industry.